By 1965, one hundred million dollars of Barbie merchandise was sold. Barbie is the one to help make Mattel the biggest toy company in the world. Created by Ruth and Elliott Handler (owners of Mattel), after watching there daughter play with paper dolls, realizing there weren't any 3-dimentional dolls to play with and dress. Barbie was names after the daughter for the idea. People think the doll is a whore. = ] Like me! It was also used for sex and drugs.